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Some of these savings have been achieved by reducing the reseller margin to 20%. However, NOTE: The new reseller prices are at least the same as the old prices and most are lower. VTEL have decided to come in line with the rest of the industry with a similar discount structure to their competitors. Having said that, you should consider these points: · In most cases, the reseller buy price from VTEL has remained the same or has actually fallen. · VTEL does not publish SRP pricing even for the USA. · All resellers outside of the USA have to create their own pricing in local currency and to take account of shipping, customs, duty costs and currency conversion risks. You can continue to set your own pricing (and therefore margins). · However, VTEL’s view is that you will want to price the products as competitively as possible on the basis that 20% of sales is better that 50% of no sales! · VTEL have greatly simplified the price list to help our resellers sell the product line.
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