Why build a Video-First Culture?
December 19, 2017
Video has risen to the very top of the list as the communication method of choice for the corporate and business environment. As the use of video continues to grow, it is essential that companies build a culture that has bought into this form of communication.
Why build a Video-First Culture?
Looking at communication methods among different age groups, show that 87% of younger respondents would prefer to work for a more “video-enabled” organisation or business rather than one that limits its investment in video conferencing and external and internal meetings.
This tells us that video will continue to gain in popularity as the younger generations work their way up to holding more senior roles.
Future-proof your communication
In case you still need to be convinced, here are a few benefits of video communication:
- Choosing to schedule your meetings via a video conferencing platform instead of a traditional conference call can help you develop more meaningful relationships with colleagues, business partners, clients, investors and more.
- Video can help to reduce the cost of both time and money in travelling to and from meetings. Your most expensive asset is probably your people. Do you really want them to spend their time stuck in traffic when they should be working productively for you?
- Setting up a meeting lightening fast – Using something like Zoom which is low-cost, reliable and secure, with your PanaCast 2 Video Camera, you can set up a meeting and have 10 groups of people spread out all over the world in that meeting in less than 1 minute.
Humanise your interactions:
Video allows participants to pick up the nonverbal cues, that make up to 93% of standard communication.
When using the right technology, video communication has the potential to mimic face-to-face interactions. Seeing someone while they are speaking transforms the nature of the conversation, for the better.
Cut travel costs:
Video calls allow you to schedule regular meetings, internal or external, without having to physically travel to another location. This helps to cut travel costs and time. This enables your business to allocate that budget elsewhere (perhaps for some new video conferencing technology!).
Enable remote work:
Last year, about 43% of management and director level people spent at least part of their time working remotely.
In order to keep all of these remote employees engaged and feeling as though they are part of the team, video communication can be used to coordinate check-ins and to give remote employees the opportunity to have some valuable face time with the rest of the team.
Video communication will continue to rise in the coming years, which makes the case to start building your video-first company culture now.
So, if you are going to use video, why not do it professionally?
To find out how click here.
Source – Altia Systems
